This, to me, is the absolute best wax you will find. I'm of middle eastern descent and have been waxing, as girls in my culture as are wont to do, since a very young age. I'm surprised by all the negative reviews so I wanted to give some advice to try and help (the tips provided on this listing are pretty much spot on): warm this up; the consistency is just too thick otherwise to get a nice, thin layer on. With a thicker wax layer, it's far too easy to "stall" when you attempt to pull the strip off, which leads to a lot of pain and possible bruising, not to mention not taking off a lick of hair. When applying, go with the hair growth but when pulling, pull against the hair growth. So for my shins, I'd apply knee towards foot but pull foot towards knee. There are some areas that do ok with "with the growth" pulling but start with against and experiment later. The WAY you pull is probably the most important part. You gotta keep it low, as if you were scraping that part of your body. There should be very little distance between your hand and your body for the entire time you are ripping off the strip. If you pull the strip off away from your skin (as if you were peeling the strip away), it's likely not going to take much hair off. And like the listing says, do it fast. But keeping your hand parallel with the area the entire time you're pulling is the most important part, even more so than speed. Here are some other tips to help: the area you are waxing should be clean (free from any lotion or deodorant or whatever) and dry. Sometimes if the area is not dry enough, nothing will come off the first try so I immediately do the same area again and everything comes off. They don't recommend doing over the same spot more than once but unless it's your first time waxing, that's rubbish advice. I often go over the same area more than once, especially underarms. You can also use the same strip for a couple "rips" before grabbing your next one. But I would limit that to only a handful of times lest the wax build-up on the strip get too thick. Last tip, the smaller the area you wax in one rip, the less it will hurt. Don't feel like you have to fill the entire strip for each rip. Do a 2x2 in. area, for example, on your legs. It's easier to rip this way too since it's easier to keep your hand steady and close for 2 inches rather than 6-8 in. Oh, and it's gonna hurt but it hurts less and less every time you do it, unless you shave inbetween waxings. Shaving between waxings pretty much resets the long term benefits of waxing: thinner and sparser hair growth and less resiliency to being waxed. I barely have hair on my legs anymore, after all these years of waxing. I've tried every type of wax out there and they are all chemical nastiness that you need more chemicals to remove the residue from your skin. This is the real stuff.