I have to say... for the cost it's a very nice bell and sounds fantastic. I will give my full impression and rationale for my ratings of the AG Bell below, but i feel i have to discuss my other bell, the Spurcycle bell, to explain why i think i prefer the AG Bell for road bikes. I also have a Spurcycle bell and love it, but at $50-$60 it is an awful lot of money to outfit a fleet of bikes. For me, i chose to outfit both my MTB and my partner's MTB with Spurcycle bells... this is because they are very secure and mount easily very close to the MTB style shifting mechanisms allowing hand-on-grip access. While this may not be essential to most people, we ride technical urban trails that are well populated by idiots both on the trails and the paths connecting sections so the bells are used constantly. So they need to be excellent and constantly accessible. I say all of this, because I feel that this is one of the few situations where the STUPID EXPENSIVE Spurcycle bell is worth it... very high traffic and/or very challenging populated terrain. In hybrid bikes, road bikes, and many other mountain and commuting situations i would more than likely go with the AG Bell or the other PDW bell that clamps, though i wish they could cut the fat from that clamp. So about the AG BELL: I outfitted my girlfriend's road bike with the A.G. Bell and do not regret it. Here are some reasons: --There is really no way to place any bell i have seen close to the brakes and shifting mechanisms on a road bike, so i feel more flexible on how where to mount a bell; since i will likely have to break form a bit to hit a ringer no matter where i place one having the perfect setup matters less. --This however is a perfect setup on my girlfriends bike. She rides a Liv (Giant) Avail. On the bike the cable routing is odd and there is an expanded stem system that includes hydraulic reservoirs which really gets in the way of many decent bell options (including headlight mounts) but especially the cheaper Knog Bell, which i also own. For her, placing a bell on the stem is a nearly perfect option. --The bell is very reachable from a hand grip on the bars at either side of the stem. Do note... the longer the stem the longer the reach, but really nearly any of you will not be afraid to let go of the bars for a quick ding. My girlfriend has a bad shoulder and still feels unstable when she lets go, so this was more of a consideration for me. --Mounting the bell was surprisingly easy. I had never messed with stems before, but watched two youtube videos on disassembly and had few problems, though i will say.... have a friend help, the fork can drop out and other parts can come loose fairly easily. Though it wasn't a big deal for me, it will save you grief if you have an extra set of hands nearby. You do need to have at least 10mm of spacers in your existing stem setup to replace with the AG Bell, so measure them and grab necessary replacements before you try to install. Spacers are commonly 3, 5, 10, and 15mm. --It is slightly bigger than i visualized, but seems to not get in the way on her bike. For both of our bikes (mine is a Scott Solace) the bell will clear the fatter head-tube even if the available space between stem and head tube is compact. I plan to buy a second one for my bike and do have minor concerns that i might brush it with my knees when standing out hills, but i expect at worst it will be a minor issue. -- It rings very well with a full pull on the dinger... something not true with the Spurcycle which requires a certain amount of feel. The sound is bright and pretty and pierces only a little bit. So yeah...5 stars including the value.