I love this product, but I'm also the palest person I know. It's barely a tan but it gives me just a bit of warmth after one use which on a cool-toned person like me is actually significant. If I use it multiple days in a row, it will start to look like a real tan but still a subtle one. Probably about half the intensity of a versaspa spray tan on the lightest setting (but for reference, those are usually too dark for me on the first day or two, so this is better). I wanted to post some info since I've been using this long term now and have noticed some things. First of all, I try to shake off a bit before applying as drips can cause some problems. Second, you have to be very careful about how much you rinse it off in the end. If I spend more than about 30 seconds rinsing, I will barely notice the tan the next day. I go really fast, and rub crevices and dry spots extra (knees, elbows, jawline, etc). Here's how I do it: 1. Shower as usual and exfoliate dry areas with a washcloth if desired. Wring out the washcloth and set aside for later. 2. Turn off shower, and shake off a bit so I'm not too drippy. I wring out and clip up my hair so it doesn't drip. 3. I start with my legs and be sure to rub in a circular motion, just gently passing over my knees and feet as those can tend to pick up too much color (same for elbows). I then do my torso, then arms, then neck and face last. It really sucks if it gets in your eyes so be careful. I also brush gently over the tops of my hands towards the end. 4. I use the wash cloth from earlier to clean my palms and fingers and then set a timer on my phone for the 3 minutes. 5. Then I use the washcloth to blot my toes, the fronts of my ankles (weird but that spot always gets orange on me otherwise), and my elbows. Then I rub my stomach again in case bending over made any lines, and anywhere else i think may have dripped or needs blending. Then clean my hands again and wait, trying not to let my arms touch the rest of my body or sides of the shower too much. 6. Try to keep your rinse-off time under 30 seconds, pat dry, and ideally go to bed wearing loose clothing if anything. I've noticed that bras and pant seams can rub and cause problems. I know this all seems like a lot, but I personally hate the feeling of waiting around for a spray tan to process as well as the feeling of the gradual lotions.. This takes some trial and error but if you're super pale and just want a little color, I'd consider giving it a try, Edit: It's about 1.5 years later and I'm still using this tanner. I now leave it on for 5 minutes instead of 3, and that makes a significant difference (for me the effects are basically doubled if I do this). In an ideal world I apply twice on the weekend, and then use the St. Tropez facial mist on my face/chest/shoulders throughout the week as needed.
