As this Amazon listing sells both the liquid and the cream Proraso aftershave, I want to note that my review pertains to the cream which is their "sensitive skin" formula. Over the years I have used various after shave creams and lotions, primarily for the purpose of reducing razor burn (and, to a lesser extent, to prevent dry skin.) Some products have been better than others, but none that I have used worked as well as this Proraso does. I've been using this aftershave cream exclusively for the better part of two years and will continue using this. Not only am I delighted with how well this aftershave works, but I am blown away by how FAST it works! One issue I had with some aftershaves was that they clogged pores, and this generally causes me to have an acne breakout. The Proraso does not cause me acne in the least, and so I feel this product does not clog pores up. Additionally, it does not have even the slightest bit of that "sticky" feeling that some aftershaves have in which you can feel it on your face for hours after application. In addition to not being sticky, the scent is also a home-run: it is a minor-but-pleasing scent with a more masculine fragrance (but without being overpowering.) The formulation that they use for their aftershave cream is both very effective and very fast-acting. The oatmeal extract in this must be a really effective moisturizing ingredient because, like some Aveeno & Eucerin products I have used that also contain oatmeal, this gives some serious moisturizing effects & instant relief from discomfort. I also think the green tea extract may help here too. Green tea is a pretty strong anti-inflammatory and razor burn is technically inflammation; Proraso is very fast to calm razor burn and visibly reduce irritation, and so I feel the green tea probably plays a role with how fast-acting this aftershave is. I also like how Proraso makes it clear that their aftershave does not have silicone, mineral oil, or dyes in it, and this is because I find those ingredients can often irritate my skin. As for the price, this is one of the more expensive aftershaves I have purchased. You can find aftershaves at a grocery store for 1/5th the price, so this Proraso is anything but cheap. However, this is awesomely good aftershave. I do not mind paying the price one bit given how well this works. Razor burn is wickedly uncomfortable and Proraso's aftershave cream works faster and more effectively than other products I have used. So overall, I highly recommend this. If you are considering this as a gift, I think it is a great choice because this is one of those products that almost everyone falls in love with after they use it. The box is presentable, the scent is mild, pleasant, and masculine, and the large majority of people who use this will fall in love with it's speed and effectiveness. Proraso also makes shaving cream that is another fantastic product. I have given the shave cream & aftershave cream together as a gift on a few occasions and the people I gave them to absolutely loved it. So I figured I'd throw that out there in the event you ever needed a cool gift.