I always heard growing up in the 80's, "Timex takes a lickin' and keeps on tickin!" But I always got knock off el-cheapo versions (in hindsight VERY smart on behalf of my mom) and they always broke at the band where the pin connects, and then the illumination which was typically a half lit dull yellow incandescent looking thing- would stop working - and I'd lose them or they'd break permanently. We're talking about $3.99-$8.99 kids watches from K-Mart here after all. After I got older and had money to buy my own Timex, but what did I do? Started with a Movado & fell in love with Swiss made Chronograph Quartz movement watches. 92 Rolex Daytona through the 2020 Daytona. A Jacob in the early part of the 21st century. A half dozen Patek Phillipe & 2 Richard Mille. A that literally cost more than my parents house. While I still have a very expensive and admirable collection (kept safely in a vault that would take the crew from The Italian Job to get at, get in- getting it out of my house would present their biggest problem. So despite all the time pieces of 50K to 600K (except my Movados, they're all $1000 or less. In fact my favorite is the 1st one I got at TJ max for $179. It is sold on here and on Movado's own site for $500-1500, but it's not worth that much, trust me. It's the museum classic which made Movado. A nothing nobody brand into a stunning watch for a fraction of a percent of a Patek, and even the most expensive Movado is still less than 5% of the cost of a Rolex. A 48,000 dollar Rolex. So my review of this watch: I never got my Timex as a kid, and strayed away to the moon on my watch collection, but I needed a digital watch that's waterproof, sporty, has chronograph and alarms and timers indiglo and all the cool stuff a tough little watch has. This one is better than I have been expecting all these years. Lol I know it sounds silly but I wear my Timex now and leave the trays of mansions and Ferrari's and Range Rovers, Bimmers & Audis, Rolls Royce's and Mercedes G-wagon AMG V12 898hp w/1576ft-lbs of torque, 0-60 in 3.1 seconds- Yeah, that is the kind of $ in watches- but they are all 100% flawless. A perpetual investment. I have jewelers offering me as much as I paid or more - considering the inflation - i wouldn't actually make $ but it would seem as though I had - and I would have it to use for the bigger heated pool or whatever. The next condo in Breckenridge or Jackson Hole. Where I'll be sporting my Timex ironman!! ⌚???? My Fav feature i discovered this morning - ok so last week i pressed down and held the indiglo button for like 5 or 10 seconds. It went beep beep. or maybe just one beep ... it displayed a crescent ???? moon. Cool! But... what does it do? So I decided I'd read the instructions - it's only been a month or so - might as well. They're not instructions, just a warranty and some other information/disclaimers etc., in 500 different languages. Okay, so I guess I won't be doing that! And I just forgot about it. Then this morning I realized that with it on, the indiglo would come on regardless of the buttons I pressed. So it's a little indiglo lock on and of hidden secret ????. Awesome though. I have alarms set for 0530 & 17:30 so my pup knows it's his breakfast and dinner time. And the 3rd is for my weekend nap WHICH I am missing right now! Thanks guys... JK BUT seriously, great watch, comfortable band, easy to figure out how to make everything work, and set to your liking. And it's only 40 or 50 Bucks. Sweet! Good -- No, Great deal. Oh and it doesn't tick, but I have been inadvertently giving it a "lickin" and it still digits? is that a word? KEEPS ON BEEPING (But you can shut that off same with the chime for the top of the hour that's obnoxious) Get Yours! ????????